Build-A-Bear Workshop Heartwarming Hugs Bears Recall

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Published by Reclia Safety Desk | June 28, 2026

📌 Recall Notice

Product: Build-A-Bear Workshop Heartwarming Hugs Bears

Brand: Build-A-Bear

Hazards: Choking Hazard

What to do: Stop using this product. Follow the recall instructions for refund or replacement.

Official US CPSC Recall Notice
Recall #10754 |
View original notice →

Recall Summary

Product Build-A-Bear Workshop Heartwarming Hugs Bears
Brand Build-A-Bear
Category Toys Children
Recall Number 10754
Hazard Choking Hazard
Units Affected Not specified
Recall Date April 30, 2026
Remedy Contact manufacturer
Country 🇺🇸 United States

Recall Information Record
Database Entry ID: 10754
Recall Number: 26457
Date Published: 2026-04-30

1. Recall Summary
Build-A-Bear Workshop, Inc., of St. Louis, Missouri, in cooperation with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is voluntarily recalling approximately 36,000 units of its Heartwarming Hugs weighted plush bears in the United States, with an additional 520 units sold in Canada. The recall was initiated due to a reported defect involving the zipper slider on the product’s side pouch. The recall notice was published on April 30, 2026, and updated on May 1, 2026.

2. Affected Products
The recall involves the Build-A-Bear Workshop Heartwarming Hugs weighted plush bear with model number 034464. The product is a plush bear featuring a side pouch containing a heart filled with 2.5 pounds of ceramic beads. The pouch is secured with a zipper and is designed to be heated or cooled for comfort. The product is graded for children ages 3 years and older and carries a cautionary statement advising adult supervision due to the heated/cooled element. The model number is located on the label sewn into the back side of one bear leg. The bears were sold exclusively at Build-A-Bear Workshop stores and online at www.buildabear.com from January 2026 through March 2026 for approximately $48. The product was manufactured in China.

3. Hazard Information
The hazard identified in the recall notice is that the zipper slider on the side pouch can detach while in use. This detachment poses a risk of serious injury or death from a choking hazard to children. The recall notice states that there has been one consumer report in the United Kingdom of the zipper slider detaching while in use. No reports of this incident have been received in the United States. No injuries have been reported in connection with this hazard.

4. Consumer Action Required
Consumers are instructed to immediately stop using the recalled Heartwarming Hugs Bear. The recall notice directs consumers to return the product to a local Build-A-Bear Workshop store. For consumers who are unable to return the bear to a local store, the recall notice provides instructions to visit www.buildabear.com/recalls for more information or to call Build-A-Bear to receive a free return shipping label to return the recalled bear.

5. Official Remedy
The official remedy for this recall is a refund. Consumers who return the recalled Heartwarming Hugs Bear to a local Build-A-Bear Workshop store will receive a refund in the form of original payment or a gift card for the original purchase price. This refund is redeemable toward any available Make-Your-Own furry friend and any other available merchandise. For consumers who return the bear via the free shipping label, the refund will be issued in the form of original payment or in the form of a digital gift card to use on the firm’s website.

6. Contact Information
Consumers may contact Build-A-Bear Workshop for additional information by phone at 844-541-0144. Phone lines are open from 8 a.m. to 5 p.m. CT Monday through Saturday and from 7 a.m. to 4:30 p.m. CT on Sunday. Consumers may also email the company at ProductHotline@buildabear.com. Online resources are available at https://www.buildabear.com/recalls or by visiting https://www.buildabear.com and clicking on “Recall” at the bottom of the page.

Recall Timeline

  • **April 30, 2026** – Recall announced by CPSC (Source)
  • **Current** – Consumers advised to stop using product
  • **Ongoing** – Refund or replacement available

Frequently Asked Questions

Q: How do I identify the recalled Build-A-Bear Workshop Heartwarming Hugs Bears?

A: Check the model and serial number on your product against the official recall notice (#10754).

Q: What should I do if I own the recalled Build-A-Bear Workshop Heartwarming Hugs Bears?

A: The recall notice advises consumers to stop using the product and follow the recall instructions.

Q: How do I get a refund or replacement for the recalled Build-A-Bear Workshop Heartwarming Hugs Bears?

A: Contact the manufacturer using the information in the recall notice.

Related Recalls (Click to expand)

Disclaimer: Information on this page is summarized from official recall notices.
Reclia is a recall information database and does not conduct product testing, safety certification,
or independent investigations.

Consumers should refer to the original recall notice
for complete details and official instructions.




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