Published by Reclia Safety Desk | July 04, 2026
📌 Recall Notice
Product: BUILT LUUM Tumblers
Brand: BUILT
Hazards: Fire Hazard, Burn Hazard, Choking Hazard, Chemical Risk
What to do: Stop using this product. Follow the recall instructions for refund or replacement.
Recall #10664 |
View original notice →
Recall Summary
| Product | BUILT LUUM Tumblers |
| Brand | BUILT |
| Category | Consumer Goods |
| Recall Number | 10664 |
| Hazard | Fire Hazard, Burn Hazard, Choking Hazard, Chemical Risk |
| Units Affected | Not specified |
| Recall Date | March 19, 2026 |
| Remedy | Contact manufacturer |
| Country | 🇺🇸 United States |
Recall Information Record – Reclia Database
1. Recall Summary
This recall involves the LUUM collection of BUILT-branded light up tumblers. The recall was announced on March 19, 2026, by the U.S. Consumer Product Safety Commission (CPSC) under Recall Number 26331. The recalling firm is Lifetime Brands, Inc., owner of the BUILT brand, of Garden City, New York. The products were manufactured in China.
2. Affected Products
The recalled products are plastic 16 oz. or 18 oz. drinking cups with a lid and a straw, sold in various winter holiday and Fourth of July themes. The tumblers have a bottom compartment containing a LED light that has a preinstalled button cell battery. The word “lumm,” the tumbler’s theme name, and the corresponding item number and UPC code are printed on a label located on the tumblers’ underside or hangtag.
The following themes, capacities, item numbers, and UPC codes are included in the recall:
– FESTIVE FOREST, 18 oz, Item
5323719, UPC 843461115513
– MERRY GLOW, 18 oz, Item
5323721, UPC 843461115551
– LET IT SNOW, 18 oz, Item
5323722, UPC 843461115520
– WINTER BLOOM, 18 oz, Item
5323723, UPC 843461115537
– MERRY MAGIC, 18 oz, Item
5323724, UPC 843461115544
– JOLLY JOURNEY, 18 oz, Item
5323725, UPC 843461115568
– HEART N STARS, 18 oz, Item
5331965, UPC 843461121002
– USA, 18 oz, Item
5331966, UPC 843461121019
– STARS, 18 oz, Item
5331967, UPC 843461121026
– FLAG, 18 oz, Item
5331968, UPC 843461121033
– WINDMILL, 18 oz, Item
5331969, UPC 843461121040
– BLUE FIREWORKS, 18 oz, Item
5331974, UPC 843461121057
– FESTIVE FOREST, 16 oz, Item
5324497, UPC 843461116374
– MERRY GLOW, 16 oz, Item
5324498, UPC 843461116381
– LET IT SNOW, 16 oz, Item
5324499, UPC 843461116398
Approximately 75,700 units were sold. The tumblers were sold at Kroger, Hy-Vee, Meijer, Nordstrom Rack, and Winn-Dixie stores nationwide and online at Builtny.com from October 2024 through December 2025 for between $10 and $15.
3. Hazard Information
The recalled LED tumblers can break, making the button cell batteries accessible to children and posing choking and ingestion hazards. When button cell or coin batteries are swallowed, the ingested batteries can cause serious injuries, internal chemical burns, and death. Lifetime Brands has received one report of a child gaining access to the tumbler’s button cell battery and putting it in the mouth. No injuries have been reported.
4. Consumer Action Required
Consumers should stop using the recalled tumblers immediately, place them in an area that children cannot access, and properly dispose of the battery. Consumers will be asked to throw the piece with the LED light away and upload a photo of the product in the trash when completing a Product Recall Refund Form. Note: Button cell batteries are hazardous. Batteries should be disposed of or recycled by following local hazardous waste procedure.
5. Official Remedy
Consumers should contact Lifetime Brands for a full refund. To obtain the refund, consumers must complete a Product Recall Refund Form at https://www.builtny.com/pages/recall.
6. Contact Information
Lifetime Brands toll-free at 888-561-2269 from 9 a.m. to 5 p.m. ET Monday through Friday, email at Recall@Builtny.com, or online at https://www.builtny.com/pages/recall or www.builtny.com and click “Recall” at the bottom of the page for more information.

Recall Timeline
- **March 19, 2026** – Recall announced by CPSC (Source)
- **Current** – Consumers advised to stop using product
- **Ongoing** – Refund or replacement available
Frequently Asked Questions
Q: How do I identify the recalled BUILT LUUM Tumblers?
A: Check the model and serial number on your product against the official recall notice (#10664).
Q: What should I do if I own the recalled BUILT LUUM Tumblers?
A: The recall notice advises consumers to stop using the product and follow the recall instructions.
Q: How do I get a refund or replacement for the recalled BUILT LUUM Tumblers?
A: Contact the manufacturer using the information in the recall notice.
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Disclaimer: Information on this page is summarized from official recall notices.
Reclia is a recall information database and does not conduct product testing, safety certification,
or independent investigations.
Consumers should refer to the original recall notice
for complete details and official instructions.