Plush toy Recall – EU Safety Gate

Published by Reclia Safety Desk | June 26, 2026

Recall Information Record – EU Safety Gate Database

1. Recall Summary
Build-A-Bear Workshop has initiated a recall of its “Heartwarming Hugs Bear” plush toy. The recall was notified by Ireland under case number SR/01876/26. The manufacturer has taken multiple measures including destruction of the product, recall from end users, and withdrawal from the market. The recall was entered into force on 30 April 2026 for the recall from end users, and on 5 March 2026 for the withdrawal from the market. The product does not comply with the requirements of the Toy Safety Directive or the European standard EN 71-1.

2. Affected Products
– Product: Plush toy (large weighted plush bear)
– Brand: Build-A-Bear Workshop
– Name: Heartwarming Hugs Bear
– Type/Model Number: 434464
– Batch Number: 09/251092090
– Barcode: 000000434464
– Description: A large weighted plush bear intended for children aged 3 and above. The bear features a pouch with a zipper that contains a heart filled with ceramic beads, which can be heated and cooled.
– Country of Origin: People’s Republic of China
– Notifying Country: Ireland
– Production Dates: Not specified in the recall notice.

3. Hazard Information
– Risk Type: Choking
– Danger: The product has a small part (the zipper slider on the side pouch) that may easily detach. Small children may put this detached part in their mouth and choke.
– Non-Compliance: The product does not comply with the requirements of the Toy Safety Directive nor with the European standard EN 71-1.
– Risk Level: Serious risk (as classified by the notifying country).

4. Consumer Action Required
Consumers are advised to follow the instructions provided by the manufacturer. The manufacturer has issued a recall of the product from end users. Consumers should stop using the product immediately and check the official recall page for specific instructions. The recall URL provided by the manufacturer is: https://www.buildabear.co.uk/brand-about-safety-recalls.html. Consumers should refer to this page for detailed steps on how to return or dispose of the product.

5. Official Remedy
The manufacturer has taken the following official measures:
– Destruction of the product: The manufacturer has taken a measure to destroy the product. The date of entry into force for this measure is not specified in the recall notice.
– Recall of the product from end users: The manufacturer has initiated a recall of the product from consumers. The date of entry into force for this measure is 30 April 2026.
– Withdrawal of the product from the market: The manufacturer has withdrawn the product from the market. The date of entry into force for this measure is 5 March 2026.

The specific remedy for consumers (e.g., refund, replacement, or other compensation) is not detailed in the recall notice beyond the recall and destruction actions. Consumers should consult the manufacturer’s recall page for further details on how to obtain a remedy.

6. Contact Information
– Manufacturer Recall Website: https://www.buildabear.co.uk/brand-about-safety-recalls.html
– EU Safety Gate Alert Reference: https://ec.europa.eu/safety-gate-alerts/screen/webReport/alertDetail/10099225
– Case Number: SR/01876/26
– Notifying Country: Ireland
– Brand: Build-A-Bear Workshop

No additional contact information (such as phone numbers or email addresses) is specified in the recall notice.

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