Children’s Pajama Sets Recall

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Published by Reclia Safety Desk | July 19, 2026

📌 Recall Notice

Product: Children’s Pajama Sets

Brand: Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom

Hazards: Fire Hazard, Burn Hazard, Laceration Hazard, Non-Compliance

What to do: Stop using this product. Follow the recall instructions for refund or replacement.

Official US CPSC Recall Notice
Recall #9504 |
View original notice →

Recall Summary

Product Children’s Pajama Sets
Brand Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom
Category Toys Children
Recall Number 9504
Hazard Fire Hazard, Burn Hazard, Laceration Hazard, Non-Compliance
Units Affected Not specified
Recall Date January 19, 2023
Remedy Contact manufacturer
Country 🇺🇸 United States

Recall Information Record
Database Entry ID: 9504
Recall Number: 23097
Date Published: 2023-01-19

1. Recall Summary
This recall involves children’s pajama sets manufactured by Last Word Apparel LTD, doing business as Selfie Craft Company, of the United Kingdom. The pajama sets were sold from November 2017 through June 2022. The recall was initiated due to the products failing to meet federal flammability standards for children’s sleepwear. No injuries have been reported in connection with this recall.

2. Affected Products
The recalled products are Selfie Craft Company children’s pajama sets. The pajama sets are two-piece long-sleeve shirt and pant pajamas, made of 95% polyester and 5% elasthane, with ribbed cuffed wrists and ankles. The pajamas were sold for children ages 3 through 12. The sets were available in 26 designs: Birthday Boy, Birthday Boy (The Tot Exclusive), Birthday Girl, Birthday Girl (The Tot Exclusive), Cutesy Christmas, Dinosaur, Easter (The Tot Exclusive), Funny Bunny, Halloween (The Tot Exclusive), Hanukkah (The Tot Exclusive), Hanukkah, Happy Holidays, Ice Kream Kitty, Kawaii, Let It Snow, Mermaid, Positivity Powers, Princess, Reindeer, Sleeping Sloth, Space Adventures, Superhero Comic, Trick Or Treat, Unicorn, Valentine’s Day, and Yule-Icorn.

The long-sleeve top has a black label located on the left side hem. The label contains the text “Selfie Craft Co,” the pajama’s size, material content, washing instructions, a “keep away from fire” warning, the batch number, and either “Made in UK” or “Made in Bangladesh.” The pajamas were sold with seven permanent fabric pens inside a cardboard container labeled “Colour In Creative Craft Kit, Crafty Fun, British Design With Love.”

Approximately 38,740 units were sold. The pajamas were sold online at www.etsy.com, www.uncommongoods.com, www.macys.com, www.selfiecraft.co.uk, www.thetot.com, and at boutiques nationwide from November 2017 through June 2022 for about $39.

3. Hazard Information
The children’s pajama sets fail to meet flammability standards for children’s sleepwear. This poses a risk of burn injuries to children. No injuries have been reported.

4. Consumer Action Required
Consumers should immediately take the recalled pajama sets away from children and stop using them. Consumers are to destroy the recalled pajama sets by cutting them in half vertically. After destroying the product, consumers must submit a photo of the destroyed pajama set to Selfie Craft Company.

5. Official Remedy
Consumers who submit a photo of the destroyed pajama set to Selfie Craft Company will receive a full refund. Selfie Craft Company is contacting all known purchasers directly.

6. Contact Information
Consumers may contact Selfie Craft Company at 800-423-4618 from 9 a.m. to 12 p.m. ET Monday through Friday. Consumers may also email the company at info@selfiecraft.co.uk. Additional information is available online at www.selfiecraft.co.uk/us-recall or at www.selfieclothing.co.uk by clicking on “PRODUCT RECALL INFORMATION” at the bottom of the page.

Recall Timeline

  • **January 19, 2023** – Recall announced by CPSC (Source)
  • **Current** – Consumers advised to stop using product
  • **Ongoing** – Refund or replacement available

Frequently Asked Questions

Q: How do I identify the recalled Children’s Pajama Sets?

A: Check the model and serial number on your product against the official recall notice (#9504).

Q: What should I do if I own the recalled Children’s Pajama Sets?

A: The recall notice advises consumers to stop using the product and follow the recall instructions.

Q: How do I get a refund or replacement for the recalled Children’s Pajama Sets?

A: Contact the manufacturer using the information in the recall notice.

Related Recalls (Click to expand)

Disclaimer: Information on this page is summarized from official recall notices.
Reclia is a recall information database and does not conduct product testing, safety certification,
or independent investigations.

Consumers should refer to the original recall notice
for complete details and official instructions.




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